Original title: Marketingová komunikace
Translated title: Marketing communication
Authors: Pospíšilová, Kristýna ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Česká zemědělská univerzita v Praze
Abstract: [cze] [eng]

Keywords: direct marketing; komunikační mix; marketing; marketingová komunikace; marketingový mix; podpora prodeje; reklama; sociální sítě

Institution: Czech University of Life Sciences Prague (web)
Document availability information: Available in the CZU repository.
Original record: https://is.czu.cz/zp/index.pl?podrobnosti_zp=205198

Permalink: http://www.nusl.cz/ntk/nusl-258750


The record appears in these collections:
Universities and colleges > Public universities > Czech University of Life Sciences Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-09-22, last modified 2022-03-03


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