Original title:
Marketing Strategy of a Multinational Company for Emerging Markets of CIS States
Authors:
Bartes, Karel ; Halík, Jaroslav (advisor) ; Sedlacký, Martin (referee) Document type: Master’s theses
Year:
2007
Language:
eng Publisher:
Vysoká škola ekonomická v Praze Abstract:
The saturation of Western markets, strong and predatory competition, and the end of supranational state units, all these factors have contributed to eminent interest of multinational companies in the newly created markets of the Commonwealth of Independent States. For that reason, the thesis discusses marketing theories as well as a wide range of marketing strategies and tools tailored to local specific cosmetics markets based on executed situation analysis.
Keywords:
CIS; cosmetics; emerging markets; marketing; marketing strategy; strategy
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/4340