Original title: Marketing Strategy of a Multinational Company for Emerging Markets of CIS States
Authors: Bartes, Karel ; Halík, Jaroslav (advisor) ; Sedlacký, Martin (referee)
Document type: Master’s theses
Year: 2007
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The saturation of Western markets, strong and predatory competition, and the end of supranational state units, all these factors have contributed to eminent interest of multinational companies in the newly created markets of the Commonwealth of Independent States. For that reason, the thesis discusses marketing theories as well as a wide range of marketing strategies and tools tailored to local specific cosmetics markets based on executed situation analysis.
Keywords: CIS; cosmetics; emerging markets; marketing; marketing strategy; strategy

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/4340

Permalink: http://www.nusl.cz/ntk/nusl-2418


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses