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> Využití Competitive Intelligence pro predikci budoucích kroků konkurenta
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Original title:
Využití Competitive Intelligence pro predikci budoucích kroků konkurenta
Translated title:
Use of Competitive Intelligence to Predict the Future Actions of Competitors
Authors:
Antošová, Lucie
;
Michalko, Miroslav
(referee) ;
Bartes, František
(advisor)
Document type:
Master’s theses
Year:
2015
Language:
cze
Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract:
[cze]
[eng]
Tato diplomová práce představuje možnosti využití Competitive Intelligence pro predikci možných kroků konkurenta v konkurenčním prostředí.
This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor in Competitive environment.
Keywords:
Analysis
;
Benchmarking
;
Competition
;
Competitive advantage.
;
Competitive environment
;
Competitive Intelligence
;
Method
;
analýza
;
benchmarking
;
Competitive Intelligence
;
konkurence
;
konkurenční prostředí
;
konkurenční výhoda.
;
metoda
Institution:
Brno University of Technology (
web
)
Document availability information:
Fulltext is available in the Brno University of Technology Digital Library.
Original record:
http://hdl.handle.net/11012/39669
Permalink:
http://www.nusl.cz/ntk/nusl-225095
The record appears in these collections:
Universities and colleges
>
Public universities
>
Brno University of Technology
Academic theses (ETDs)
>
Master’s theses
Record created 2016-06-03, last modified 2022-03-03
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