Original title: Informační strategie podniku
Translated title: Corporate Information Strategy
Authors: Korenčiak, Miroslav ; Kiss, Vojtech (referee) ; Kříž, Jiří (advisor)
Document type: Master’s theses
Year: 2013
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa zaoberá návrhom informačnej stratégie pre spoločnosť pôsobiacu v oblasti služieb. Podnik je analyzovaný prostredníctvom rôznych metód s dôrazom na súčasný stav IS/IT a potreby podniku v tejto oblasti. Na základe vykonanej analýzy je následne navrhnutá komplexná informačná stratégia pre zaistenie každodennej činnosti podniku, jeho konkurencieschopnosti a priestoru pre jeho ďalší rast. The thesis deals with the information strategy scheme for the company operating within the tertiary industry. The enterprise is analyzed via various methods, with emphasis on the current state of IS/IT and on business needs in this area. A comprehensive information strategy is designed on the basis of the analysis to ensure the day to day business operation, competitiveness and the scope for its further growth.
Keywords: hosting; Information strategy; information system; information technology; IS/IT; process; software; website

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/24887

Permalink: http://www.nusl.cz/ntk/nusl-224265


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses