Original title: Model elektronického obchodu
Translated title: Model of E-commerce
Authors: Krejčířová, Lívia ; Ing. Razack Koubay, Ph.D (referee) ; Dvořák, Jiří (advisor)
Document type: Master’s theses
Year: 2010
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Moja diplomová práca sa zameriava na vytvorenie vlastného internetového obchodu, nie len ako nástroja manažmentu v konkurenčnom boji, ale aj ako nástroja použitého pri zdokonaľovaní a zviditeľňovaní spoločnosti. Na základe teoretických poznatkov a analýzy spoločnosti navrhujem zmeny v riadení a návrh modelu elektronického obchodu a súčastí spojené s obchodovaním na internete. My master thesis is focused on creating of own e-commerce, not only as a tool of management in competition, but it is also useful for improving and pointing society. Based on theoretical knowledge and analysis of company, it specifies changes in management and proposal of model e-commerce and components related to e-commerce.
Keywords: E-commerce; e-shop; internet; software.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/14174

Permalink: http://www.nusl.cz/ntk/nusl-222769


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses