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Original title:
Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic.
Translated title: Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic
Authors: Kabusheva, Sabina ; Tyll, Ladislav (advisor) ; Machek, Ondřej (referee)
Document type: Master’s theses
Year: 2015
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses.
Keywords: Instant Messaging; OTT; Telco; Telecom; video OTT; VoIP; Instant Messaging; OTT; Telco; Telecom; video OTT; VoIP
Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/51159
Permalink: http://www.nusl.cz/ntk/nusl-206054
The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
Translated title: Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic
Authors: Kabusheva, Sabina ; Tyll, Ladislav (advisor) ; Machek, Ondřej (referee)
Document type: Master’s theses
Year: 2015
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses.
Keywords: Instant Messaging; OTT; Telco; Telecom; video OTT; VoIP; Instant Messaging; OTT; Telco; Telecom; video OTT; VoIP
Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/51159
Permalink: http://www.nusl.cz/ntk/nusl-206054
The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
Record created 2016-06-02, last modified 2022-03-03