Original title: Formirovaniye imidzha predpriyatiya kak napravleniye povysheniya yego konkurentosposobnosti
Translated title: Enterprise's Image as an aspect of Comptetitivness Development
Authors: Chakrian, Andrei ; Velinov, Emil (advisor) ; Denisov, Igor (referee)
Document type: Bachelor's theses
Year: 2015
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cílem této práce je vymezení vlivu image podniku na konkurenceschopnost, a také provést analýzu současného stavu image Alliance distribuční společnosti s.r.o. a rozvíjet opatření ke zlepšení. V této práci budet řečeno o vývoji imageologie v Rusku, definice obrazu, jeho obsah a typy. Bude receno o komunikaci obrazu a konkurenceschopnosti v podniku. Jako růstu hodnoty pro spotřebitele ke zboží a službám je výsledkem tvorby obrazu. V této price je obecná charakteristika podniku a image Alliance distribuční společnosti s.r.o. a je analyzována. Akce pro zlepšení obrazu a rady pro zvýšení konkurenceschopnosti podniku v důsledku snímku jsou psány. The purpose of this thesis is definition of influence of image of the enterprise on competitiveness, and also to carry out the analysis of current state of image of LLC Alliance Distribution Company and to develop actions on to improvement. In this thesis it to be told about development of an imageology in Russia, image definition, his contents and types is given. It is told about communication of image and competitiveness at the enterprise. As growth of value of the consumer to goods and services is result of formation of image. At the thesis there is a general characteristic of the enterprise and image of LLC Alliance Distribution Company is analyzed. Actions for improvement of image and councils for increase of competitiveness of the enterprise due to image are written.
Keywords: Competitiveness; Formation; Image; LLC Alliance Distribution Company; Alliance distribuční společnost s.r.o.; Formace; Image; Konkurenceschopnost

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/50797

Permalink: http://www.nusl.cz/ntk/nusl-205426


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses