Original title: Strategie vstupu firmy na francouzský trh prostřednictvím online marketingu
Translated title: Entry strategie of the company to the French market through online marketing
Authors: Důrková, Michaela ; Halík, Jaroslav (advisor) ; Kuchta, Pavel (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Country of origin; France; Internet marketing; Marketing strategy; Online marketing; Specifics of the French market; Francie; Internetový marketing; Marketingová strategie; Online marketing; Specifika francouzského trhu; Země původu

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/48411

Permalink: http://www.nusl.cz/ntk/nusl-202086


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-01-27, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share