Original title: Franchising jako forma vstupu na trh
Translated title: Franchising as a form of market entry
Authors: Karvánková, Iva ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Analýza podnikatelského subjektu, jeho konkurenceschopnosti a pravidel pro jeho franchisové využití. Zpracování návrhu provozního manuálu pro vybraný podnikatelský subjekt. Analysis of the business entity, its competitiveness and the rules for its use as a franchise concept. Creation of the operating manual for the selected business entity.
Keywords: franchise concept; franchisee; franchising; franchisor; operating manual; franchisant; franchising; franchisor; franchisový koncept; provozní příručka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/39408

Permalink: http://www.nusl.cz/ntk/nusl-199795


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses