Original title: Marketingová analýza značiek Mary Kay a DM
Translated title: Marketing analysis of brands Mary Kay and DM
Authors: Burdová, Beáta ; Tahal, Radek (advisor) ; Kolouchová, Daniela (referee)
Document type: Bachelor's theses
Year: 2013
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: Brand; Customer; Marketing; Marketing; Značka; Zákazník

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/40672

Permalink: http://www.nusl.cz/ntk/nusl-198380


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2022-03-03


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