Original title: Strategic analysis of the company
Translated title: Strategic analysis of the company
Authors: Kostrova, Anastasia ; Tyll, Ladislav (advisor) ; Mikovcová, Hana (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets.
Keywords: analysis; management; Strategy; works; analysis; management; Strategy; works

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/47258

Permalink: http://www.nusl.cz/ntk/nusl-196318


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses