Original title: Destinační značka Řecka a její role ve vnímání image země
Translated title: Greece Destination Brand and its Role in Perception of Country’s Image
Authors: Vejražková, Lenka ; Pešek, Ondřej (advisor) ; Dragonová, Kateřina (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand identity; brand image; destination brand; destinační značka; identita značky; image značky

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/46438

Permalink: http://www.nusl.cz/ntk/nusl-193535


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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