Original title: Company, its performance and perceived employer attractiveness
Translated title: Company Performance and Employer Attractiveness
Authors: Musilová, Jana ; Pauknerová, Daniela (advisor) ; Králová, Tereza (referee)
Document type: Master’s theses
Year: 2014
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical part identifies objective and subjective drivers of employer attractiveness. This part consists of three analyses: Questionnaire, Correlation Analysis and RPC Graduate Survey. Triangulation of all three analyses brings complex results concerning employer attractiveness influencers. Empirical part works towards answering of research questions and creating a recommendation manual that shall help companies to become attractive employers.
Keywords: employer attractiveness; employer branding; human resources; talent management; employer attractiveness; employer branding; human resources; talent management

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/45705

Permalink: http://www.nusl.cz/ntk/nusl-193451


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses