Original title: Self Service Business Intelligence - návrh dostupného BI řešení pro malé společnosti v oblasti on-line prodeje
Translated title: Self Service Business Intelligence - Available BI solution for small on-line sales business
Authors: Řehout, Michal ; Stanovská, Iva (advisor) ; Kosina, Pavel (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce analyzuje a navrhuje přístup k implementaci self-service Business Intelligence řešení ve společnosti podnikající v oblasti online marketingu. Analýza se zaměřuje na datové zdroje, informační potřeby ve společnosti a rešerše vhodných produktů pro implementaci. Cílem práce je dle provedené analýzy navrhnout kroky nutné pro úspěšnou implementaci řešení a demonstrovat možnosti, které z takového řešení společnosti vyplývají. The thesis analyzes and proposes stance on how to implement self-service Business Intelligence solution in a company involved in online marketing. Analysis is focused on data sources, information needs in the company and research of suitable product to be implemented. Goal of the thesis is, based on the performed analysis, to propose actions needed for a successful implementation, and to demonstrate opportunities, that such an implementation may provide to the company.
Keywords: Business Intelligence; Data-mining; Lead Generation; QlikSense; Self-service; Business Intelligence; Data-mining; Lead Generation; QlikSense; Self-service

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/44123

Permalink: http://www.nusl.cz/ntk/nusl-192412


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses