Original title: Vliv aktuální situace Itálie na pověst státu
Translated title: Influence of the current situation of Italy on the reputation of the state
Authors: Havelcová, Jana ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce obsahuje analýzu veřejné diplomacie Itálie. Dále se zabývá aktuální situací v Itálii a nakonec hodnotí dosáhnutou pověst Itále pomocí Nation Brands Indexu. This paper includes the analysis of the public diplomacy in Italy. It also deals with the current situation of the Italy and eventually attains a reputation of the Italy evaluated by the Nation Brands Index.
Keywords: branding; Italy; Nation Brands Index; public diplomacy; branding; Itálie; Nation Brands Index; veřejná diplomacie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/22804

Permalink: http://www.nusl.cz/ntk/nusl-18774


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses