Improvement of the sales strategy using the e-commerce tools

Hradilová, Alžběta

This Bachelor Thesis deals with the improvement of the sales strategy using e-commerce tools for the company Lipoelastic a.s. For this reason, the first part of this work is dedicated to currently available e-commerce tools, outlining their ob-jectives and subsequently monitoring their results. In the second part of the work, Lipoelastic is analysed in details, along with the e-commerce tools that are currently used by the company. After that, suggestions regarding the better usage of those tools, and new alternatives that can improve the company's situation are proposed. The newly suggested tools consist primarily of the creation of an e-shop fully supported by online advertisement. The level of investment for selected tools and expected costs for a period of two years is included as well.

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