Original title: Analýza nástrojů marketingového mixu ve zvolené firmě
Translated title: Analysis of Marketing Mix Tools in a Chosen Company
Authors: Raudová, Denisa ; Karásková, Hana (advisor) ; Chrudimská, Jana (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cílem práce je analyzovat jednotlivé nástroje marketingového mixu firmy Naturel s.r.o. a poté vytvořit návrh na jejich vylepšení. The aim of this Bachelor thesis is to analyze particular marketing mix tools in the company Naturel Ltd. and then develop proposals fot their improvement.
Keywords: Marketing Mix Tools; Mead; Place; Price; Product; Promotion; cena; distribuce; marketingový mix; medová vína; produkt; propagace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/21216

Permalink: http://www.nusl.cz/ntk/nusl-17186


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses