Original title: Typologie spotřebitelů ve vztahu k věrnostním programům
Authors: Majer, Luděk
Document type: Bachelor's theses
Year: 2012
Language: cze
Keywords: podpora prodeje; segmentace; shluková analýza

Institution: Mendel University in Brno (web)
Document availability information: Available in the digital repository of Mendel University.
Original record: http://is.mendelu.cz/zp/index.pl?podrobnosti=43381

Permalink: http://www.nusl.cz/ntk/nusl-167037


The record appears in these collections:
Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Bachelor's theses