Original title: Vliv reklamy na spotřebitele
Translated title: Influence of selected consumer advertising
Authors: CHALUPOVÁ, Kateřina
Document type: Bachelor's theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: Advertising; advertising media; consumers; promotional leaflet; questionnaire.; research; dotazník.; Reklama; reklamní leták; reklamní média; spotřebitelé; výzkum
Citation: CHALUPOVÁ, Kateřina. Vliv reklamy na spotřebitele. Č. Budějovice, 2013. bakalářská práce (Bc.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/29427

Permalink: http://www.nusl.cz/ntk/nusl-153745


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Bachelor's theses
 Record created 2013-05-08, last modified 2020-03-26


No fulltext
  • Export as DC, NUŠL, RIS
  • Share