Original title: Klamání spotřebitele se zaměřením na reklamu v ČR a v zahraničí
Translated title: Consumer deception focused on advertising in the Czech Republic and abroad
Authors: Sequensová, Kateřina ; Hásová, Jiřina (advisor) ; Čabanová, Lucie (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: consumer; consumer protection; deception; means of protection against deception; misleading practices; unfair competition; klamání; nekalá soutěž; nekalé obchodní praktiky; ochrana spotřebitele; prostředky ochrany proti klamání; spotřebitel

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/34867

Permalink: http://www.nusl.cz/ntk/nusl-150128


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-02-07, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share