Original title:
Komunikační program ve vybrané společnosti
Translated title:
Communication program in the selected company
Authors:
Hadrabová, Jitka ; Hesková, Marie (advisor) ; Pilmaier, Adam (referee) Document type: Master’s theses
Year:
2010
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] Zpracovat strategickou analýzu vybrané společnosti. Popsat marketingový management a marketingový mix s důrazem na komunikační politiku firmy. Zpracovat návrh komunikačního programu.Develop a strategic analysis of the selected company. Describe the marketing mix and marketing management with an emphasis on communication policy of the company. Prepare a draft communication program.
Keywords:
communication program; marketing management; strategic analysis; komunikační program; marketingový management; strategická analýza
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/34118