Original title: Komunikační program ve vybrané společnosti
Translated title: Communication program in the selected company
Authors: Hadrabová, Jitka ; Hesková, Marie (advisor) ; Pilmaier, Adam (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Zpracovat strategickou analýzu vybrané společnosti. Popsat marketingový management a marketingový mix s důrazem na komunikační politiku firmy. Zpracovat návrh komunikačního programu. Develop a strategic analysis of the selected company. Describe the marketing mix and marketing management with an emphasis on communication policy of the company. Prepare a draft communication program.
Keywords: communication program; marketing management; strategic analysis; komunikační program; marketingový management; strategická analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/34118

Permalink: http://www.nusl.cz/ntk/nusl-135926


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses