Original title: Software support for personalized document creation
Authors: Balogh, István ; Lukašovská, Renáta (advisor) ; Jambrich, Matej (referee)
Document type: Master’s theses
Year: 2007
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: Communication trough documents have become a key element in every company?s life, communication channels expanded to include not just print but fax, web and email. Marketing and market studies repeatedly show that personalized documents (delivered through these channels) can positively influence customer relationship hereby help to achieve business success. For IT companies these changes created an exciting new opportunity to develop new solutions and offer new services. There are several companies on the market of personalized document creation which offering high quality product and services. Therefore it might not be easy to make the right choice, to find the most fitting solution and the best vendor. The main objective of this thesis is to provide detailed information about personalized document creation in general and to introduce the market leading vendors and their technology.
Keywords: Database publishing; Document personalization; Variable Data Printing; VDP

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/2218

Permalink: http://www.nusl.cz/ntk/nusl-1240


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses