International Strategy of Baku Glass Company

Ahmadova, Elmira

This thesis provides the analysis of the glass production company BAKU GLASS LLC located in the Republic of Azerbaijan, and proposes a possible expansion strategy that will enhance its international presence abroad. More specifically, it has been demonstrated in the thesis that Georgian glass market has a certain potential taking into account its fast growing economic growth and other areas of the economy. For this purpose, a thorough analysis of the most important sectors that include environmental study of the glass industry in Georgia was carried out. As a result the joint venture with the local firm has been chosen as the most suitable mode of entry to this market. I consider my work to be very helpful in understanding all the necessary areas and fields in the glass industry as such. Moreover, I created and described international expansion proposal for Baku Glass based on the study of various literature related to the topic. To my mind the value added of my work is comprised from detailed analysis, knowledge and foremost the chance to see the company from inside, which is always the most important and valuable element.

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