Original title:
Marketingová strategie ve vybrané organizaci
Translated title:
Marketing strategy in a chosen company
Authors:
Krejčová, Kamila ; Kozlová, Taťána (advisor) ; Vobůrková, Eva (referee) Document type: Bachelor's theses
Year:
2008
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] Cílem mé bakalářské práce je analyzovat marketingovou strategii ve společnosti ZFP akademie, a. s., a její produktové portfolio. Dále objasnit marketingovou strategii a uvést možný vývoj do budoucna.The main objective of my bachelor's thesis "Marketing strategy in the company ZFP akademie, a. s." is the analyses of marketing strategy of the company ZFP akademie, a.s. and its product portfolio. Than I make its marketing strategy clear and show the future possible development.
Keywords:
marketing mix; marketing strategy; product portfolio; marketingová strategie; marketingový mix; produktové portfolio
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/15200