Original title: Measuring Brand Equity : Methods of Evaluation and Effects on Business
Translated title: Measuring Brand Equity : Methods of Evaluation and Effects on Business
Authors: Danilovich, Natalia Nikolaevna ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
Document type: Master’s theses
Year: 2008
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance.
Keywords: brand equity; brand evaluation; brand management; Hodnota značky; Oceňování značky; Řízení značky

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/14872

Permalink: http://www.nusl.cz/ntk/nusl-10842


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses