Original title: Rozbor prvků marketingového mixu (produkt a cena)
Translated title: Analysis of Marketing Mix Elements (product, price)
Authors: Heralová, Jana ; Kozlová, Taťána (advisor) ; Novotný, Bohumil (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cílem práce je zhodnotit marketingové nástroje ve firmě Medin a.s., Nové Město na Moravě se zaměřením na produkt a cenu, jejich současný stav a vývoj do budoucna . The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future.
Keywords: creation of price; Instrumentarium; Marketing Tools; Instrumentária; marketingový mix; tvorba ceny

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/14199

Permalink: http://www.nusl.cz/ntk/nusl-10169


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses