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The image of lifestyle in magazine Vlasta between 1990 and 1999
Čermáková, Jana ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
This diploma thesis "The Image of Lifestyle in Magazine Vlasta between 1990 and 1999" is focusing on media image of lifestyle in the nineties in Czechoslovakia, later Czech republic. The subjects which were investigated in terms of a lifestyle were: housing, fashion, health, eating, weight loss, sport, traveling, new technologies, consumer goods and beauty. The thesis is divided into two parts - theoretical and empirical part. In the theoretical part there is a political, historical, cultural and media environment in nineties. Empirical part describes a history and editorial staff of the magazine Vlasta. A content analysis was chosen for examining the magazine and it is described in methodological part. The goal of a quantitative and qualitative analysis is to prove stated hypotheses. The nineties meant for Czech people a lot of social changes and also everyday life was affected. The transformation involved habits and interests of people which can be observed during the decade. This diploma thesis is focusing on changes in lifestyle because of commercialism. Observes how much more people were interested in traveling considering new possibilities and aims also on health lifestyle.
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Daily Routine of Women/Mothers under the Normalization from the viewpoint of Child Education and Family Care
Kotasová, Eva ; Marková, Alena (advisor) ; Dudová, Radka (referee)
The present thesis deals with the media image of women's everyday life in the socialist era. It focuses on the period of time between 1970 and 1975, i.e. on the so called early normalization. The aim of the study is to find out in what way the everyday life of the given period is interpreted by the magazine Vlasta. The main value of the analysis is that it reveals the idealistic presentation of the socialist women's way of life, and their common problems and worries. The analysis of the articles we perform is focused on family and home care, child upbringing both at home and in institutions, man's role in the family, physical and mental health, cosmetics, fashion, etc., i.e. all the aspects belonging to and forming everyday life. Through these topics, which are popular among women, the magazine discreetly created the ideal of the socialist woman. In the messages concerned with everyday life it was passing on the values, stereotypes and even ideological principles of the socialist society of that time. The main aim of the analysis is to create a complex picture of this everyday practice in Vlasta magazine. Key words Everyday life, woman, socialisms, normalization, Vlasta magazine, family care, home care, child care
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Tranformation in Vlasta magazine 1988-1991
Kozáková, Zuzana ; Osvaldová, Barbora (advisor) ; Štefaniková, Sandra (referee)
In the 70-year history of the weekly magazine Vlasta, there were three main divisions that fundamentally influenced the personnel department, as well as the choice of topics. This diploma thesis is focused in the years 1988-1991. That is, before and after the Velvet Revolution. After 1989 there were changes in the editorial office, changes in the topics of articles (influenced by propaganda) and changes in advertising and graphic design. This thesis deals with these three lines. The main goal is to find out how the working environment in the weekly magazine Vlasta has changed during the years under review and how did the content changed. The first part deals with the functioning of the editorial office two years before the change of régime and the subsequent change in the magazine environment after 1989. The thesis is focused on the work of individual editors, but also on what topics they chose and why.
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The comparison of selected topics in Vlasta Magazine between periods 1973 - 1978 and 2013 - 2018
Mašková, Martina ; Halada, Jan (advisor) ; Štoll, Martin (referee)
Thesis "The comparison of selected topics in Vlasta Magazine between periods 1973- 1978 and 2013-2018" informs readers about thematic categories in Vlasta Magazine of the 1970s and the 21st century. The main goal was to compare topics of these two periods and decide how they have changed during forty years. This work introduces media theories, reminds of the most important Czech and Czechoslovakian historic events, the third chapter discusses woman's roles, especially her work and social roles. The next chapter is about media owners and about Vlasta Magazine. The practical part of this work is dedicated to quantitative and qualitative differences among thematic categories in Vlasta Magazine between periods 1973-1978 and 2013-2018. Research shows that texts of both periods have their typical features. Authors write about politics and criticize social imperfections. A woman is shown like an unselfish mother and a hard worker. Nowadays, journalists speak neither about policy nor foregone regime. An appeal to women is not coherent - they should be beautiful and slim, but on the other hand "real women have curves" and "a real lady does not care about wrinkles". Today's women do care about relationships with men and about shopping. In addition, consumerism is evident because of increased number of...
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Czechoslovak Women's Union between 1965 and 1975
Počárovská, Petra ; Havlůjová, Hana (advisor) ; Koura, Petr (referee)
This thesis aims to set a complex view on Czechoslovak Women's Union, the only women's organization allowed by the state in Czechoslovakia between 1965 and 1975. For this purpose the thesis is divided into four chapters. The first chapter defines the women's organizations in Czechoslovakia between 1948 and 1965. The second one, which is the core of this thesis together with the two following chapters, describes organization structure of Czechoslovak Women's Union and its changes between 1965 and 1975. Third chapter concentrates on organization's ideology and its changes during this period, focusing on events of 1968 and the following changes. Last chapter describes how the ideology of Czechoslovak Women's Union was reflected in Vlasta magazine. Key words: Czechoslovak Women's Union, woman, socialism, Prague Spring, normalization, Vlasta magazine
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Daily Routine of Women/Mothers under the Normalization from the viewpoint of Child Education and Family Care
Kotasová, Eva ; Marková, Alena (advisor) ; Dudová, Radka (referee)
The present thesis deals with the media image of women's everyday life in the socialist era. It focuses on the period of time between 1970 and 1975, i.e. on the so called early normalization. The aim of the study is to find out in what way the everyday life of the given period is interpreted by the magazine Vlasta. The main value of the analysis is that it reveals the idealistic presentation of the socialist women's way of life, and their common problems and worries. The analysis of the articles we perform is focused on family and home care, child upbringing both at home and in institutions, man's role in the family, physical and mental health, cosmetics, fashion, etc., i.e. all the aspects belonging to and forming everyday life. Through these topics, which are popular among women, the magazine discreetly created the ideal of the socialist woman. In the messages concerned with everyday life it was passing on the values, stereotypes and even ideological principles of the socialist society of that time. The main aim of the analysis is to create a complex picture of this everyday practice in Vlasta magazine. Key words Everyday life, woman, socialisms, normalization, Vlasta magazine, family care, home care, child care
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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The image of lifestyle in magazine Vlasta between 1990 and 1999
Čermáková, Jana ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
This diploma thesis "The Image of Lifestyle in Magazine Vlasta between 1990 and 1999" is focusing on media image of lifestyle in the nineties in Czechoslovakia, later Czech republic. The subjects which were investigated in terms of a lifestyle were: housing, fashion, health, eating, weight loss, sport, traveling, new technologies, consumer goods and beauty. The thesis is divided into two parts - theoretical and empirical part. In the theoretical part there is a political, historical, cultural and media environment in nineties. Empirical part describes a history and editorial staff of the magazine Vlasta. A content analysis was chosen for examining the magazine and it is described in methodological part. The goal of a quantitative and qualitative analysis is to prove stated hypotheses. The nineties meant for Czech people a lot of social changes and also everyday life was affected. The transformation involved habits and interests of people which can be observed during the decade. This diploma thesis is focusing on changes in lifestyle because of commercialism. Observes how much more people were interested in traveling considering new possibilities and aims also on health lifestyle.
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