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Phenomenon Cimrman
Krejčí, Jan ; Mocná, Dagmar (advisor) ; Peterka, Josef (referee)
The introduction of this diploma thesis summarizes the production of , and it identifies the two following layers of authorship. The first layer is the fictional authorship of Jara Cimrman; the second layer is the authorship of the Cimrmanologists and their so-called (or fictional) reconstructions of Cimrman's work. The introduction further discusses the importance of the radio show , which gave birth to the character of Jara Cimrman. Finally, the introduction analyses various aspects of Cimrman and his mystifying character. The core of this thesis consists of an analysis of Cimrman and his relation to Czech Dream. It also studies the Czech dream and its development. The second chapter provides a study based on the play , which is looking at the relation between Cimrman and Czech history and the national myth. The beginning of this chapter offers an overview of the history of the . The chapter then continues with an analysis of Cimrman's play with a special attention to its unusual political dimension. The third chapter studies the connections between Cimrman, or his creators, and Czech national consciousness and Czech culture as they are reflected in Cimrman's play . The play is set in the context of Kainar's poem , Klusak and Remunda's film , Macura's essay , and Kaspar's book .
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Phenomenon Cimrman
Krejčí, Jan ; Mocná, Dagmar (advisor) ; Peterka, Josef (referee)
The introduction of this diploma thesis summarizes the production of , and it identifies the two following layers of authorship. The first layer is the fictional authorship of Jara Cimrman; the second layer is the authorship of the Cimrmanologists and their so-called (or fictional) reconstructions of Cimrman's work. The introduction further discusses the importance of the radio show , which gave birth to the character of Jara Cimrman. Finally, the introduction analyses various aspects of Cimrman and his mystifying character. The core of this thesis consists of an analysis of Cimrman and his relation to Czech Dream. It also studies the Czech dream and its development. The second chapter provides a study based on the play , which is looking at the relation between Cimrman and Czech history and the national myth. The beginning of this chapter offers an overview of the history of the . The chapter then continues with an analysis of Cimrman's play with a special attention to its unusual political dimension. The third chapter studies the connections between Cimrman, or his creators, and Czech national consciousness and Czech culture as they are reflected in Cimrman's play . The play is set in the context of Kainar's poem , Klusak and Remunda's film , Macura's essay , and Kaspar's book .
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Analysis of the "Czech dream" project in perspective of Psychology of advertising and Legal form
Šimonová, Martina ; Postler, Milan (advisor)
Práca popisuje vybrané psychologické aspekty reklamy na otvorenie fiktívneho hypermarketu v Prahe, ktorý je známy ako projekt "Český sen". Projekt chcel poukázať na možné nebezpečenstvo reklamy prostredníctvom vyvolania serióznej diskusie a zobudiť spoločnosť neštandardnou cestou šoku. Ďalej práca hodnotí úspešnosť jednotlivých cieľov projektu: úspešnosť samotnej reklamnej kampane a vyvolanie otázok týkajúcich sa dopadu reklamy a vzniku nákupných centier na správanie sa súčasného obyvateľstva. Zároveň sa pokúša právne postihnúť aspekt lživého charakteru projektu a fundovať východiská, na ktorých by mohla stavať potenciálna ochrana spotrebiteľov voči škodám, ktoré projekt spôsobil.
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Advertising, law and ethics
Černá, Michaela Bc. ; Hejda, Jan (advisor) ; Jahodová, Naděžda (referee)
Cílem práce je shromáždit znalosti z oblasti reklamy v podnikání a zmapovat, jak je reklama regulována v okruhu právním a etickém dle Obchodního zákoníku a Etického kodexu reklamy, které prošly v nedávné době novelizačním procesem. V praktické části je analyzován projekt ?Český sen?, který proběhl v České republice 31. května 2003.
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