National Repository of Grey Literature 10 records found  Search took 0.00 seconds. 
Benefit Remuneration of Employees in the Selected Company
Novosadová, Natálie ; Zezulova, Lucie (referee) ; Kruntorádová, Markéta (advisor)
The diploma thesis deals with a proposal for the development of a remuneration system in a selected company ABC s.r.o. The thesis is divided into theoretical, analytical and design part. The theoretical part describes the basic concepts in the field of management and remuneration of employees. The analytical part focuses on the analysis of the internal and external surroundings of the company, controlled interview and questionnaire survey. The last part of the diploma thesis deals with proposing measures to increase employee satisfaction and loyalty.
Proposal to improve Marketing Communication of a Selected Company
Novosadová, Natálie ; Zezulová, Lucie (referee) ; Mráček, Pavel (advisor)
The main content of the Bachelor Thesis is a description of the theoretical basics of B2B marketing and apply this knowledge on the example of marketing processes in a particular company. The aim of the thesis is to evaluate the current situation and to propose recommendations leading to the improvement of selling processes in the company, called Dochema s.r.o., based on the analysis performed.
Benefit Remuneration of Employees in the Selected Company
Novosadová, Natálie ; Zezulova, Lucie (referee) ; Kruntorádová, Markéta (advisor)
The diploma thesis deals with a proposal for the development of a remuneration system in a selected company ABC s.r.o. The thesis is divided into theoretical, analytical and design part. The theoretical part describes the basic concepts in the field of management and remuneration of employees. The analytical part focuses on the analysis of the internal and external surroundings of the company, controlled interview and questionnaire survey. The last part of the diploma thesis deals with proposing measures to increase employee satisfaction and loyalty.
Proposal to improve Marketing Communication of a Selected Company
Novosadová, Natálie ; Zezulová, Lucie (referee) ; Mráček, Pavel (advisor)
The main content of the Bachelor Thesis is a description of the theoretical basics of B2B marketing and apply this knowledge on the example of marketing processes in a particular company. The aim of the thesis is to evaluate the current situation and to propose recommendations leading to the improvement of selling processes in the company, called Dochema s.r.o., based on the analysis performed.
Teaching of bank holidays and next significant days in Education to Citizenship classes
ZEZULOVÁ, Lucie
This diploma thesis is focused on important cultural and social connections of bank holiday and next significant days incorporation into Education to Citizenship on the second grade of primary schools. The work is divided into two parts - theoretical and practical part. The theoretical one is dealing with the definition and characterization of bank holidays and next significant days in the Czech Republic. In the next part there is described curricular reform of schooling and its documents. In the practical part there is analysed Framework Education Programme for Elementary Education into which are reflected problems of teaching of bank holidays and significant days in primary schools. Afterwards is researching focused on analysis of School Education Programme of Primary School and Kindergarten School for everyone in Osová Bítýška. The author is looking at bank holidays and next significant days incorporation into Education to Citizenship curriculum. In this part there are analysed Education to Citizenship textbooks with valid clause of Ministry of Education, Youth and Sports as well. Subsequently there were created model education units which were used in chosen primary school. The conclusion of diploma thesis is dealing with evaluation of realized classes and appraisal of contribution of created activities to pupils.
Analysis of the Selected Company
Zezulová, Lucie ; Pleva, Jan (referee) ; Hanušová, Helena (advisor)
The aim of this thesis is to evaluate conditions of the selected company by means of analyses of the internal and external environments, including the SLEPTE macroeconomic environment analysis, Porter's Five Forces Analysis, the fundamental analysis and SWOT analysis for a selected period. The execution of the analysis is preceded by a theoretical part, which includes an explanation of the principles of the analyses. The result of these parts is an implementation of executed analyses, information about specific conditions of the company and a suggestion of recommendations, which would improve the efficiency of the company.
Commercial suburbanization and transport infrastructure in the Czech Republic: the analysis of selected localities
ZEZULOVÁ, Lucie
The development of commercial and residential suburbanisation has been very dynamic, especially in the last 15 years. As a consequence of the process there were changes in the physical and social environment of cities and villages, and the spatial and functional structures of landscapes were influenced significantly. The main aim of this thesis was to identify representative commercial localities for the research of the relations between commercial suburbanization and transport infrastructure. For exact specification the nearness of the D1 highway and the concentration of commercial activities in the city background were set as a criterion. The thesis is divided into theoretical and analytical part. The theoretical part deals with the literature related to the issue of suburbanization processes and the development of transport infrastructure, particularly within the Czech Republic. In the analytical part the selected localities in the Czech Republic , where the field research was carried out, are defined and characterized. The survey related to the rate of necessity of transport infrastructure for companies in the selected localities is stated. The results of the questionnaire survey show how the presence of important roads in places of selected commercial suburbs is essential for companies. The conclusion of the thesis is devoted to a summary and evaluation of discovered information.
Human resources marketing in ČSOB focused on university students and graduates
Zezulová, Lucie ; Kašparová, Eva (advisor) ; Lukeš, Martin (referee)
The thesis deals with human resources marketing focused on university students and graduates. The theoretical part describes the role of human resources marketing in HR management and explains its importance during the financial crisis. Furthermore, current trends in this field are introduced. The practical part analyzes activities of human resources marketing in ČSOB and shows the results of a research that was examining the expectations of university students and graduates regarding their first employment. The final part defines some points ČSOB should focus on while recruiting and stabilizing university students and graduates.
The mental maps and thein utilization in the tourism
ZEZULOVÁ, Lucie
This diploma work takes and describes for the main objective the evolution and the formation of mental maps. These mental maps join with the idea of a travelling and with a travel tourism. The partial objective is the project for an exploitation of these knowledges for the travel tourism. This research is specialized in the basic school students where is the evolution the most descriptive. The evolution of the mental maps is assumed by students of secondary schools and by older informants. The evolution of these mental maps confirms the anylysis of questionnaires.

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6 ZEZULOVÁ, Lucie
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