|
|
Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.
|
|
|
Marketing Communication of Company in Entering Foreign Market
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing and communication mix. The last part is devoted to the proposals of marketing communication of the company for operating on the B2B market in Poland. These proposals should lead to raising awareness of the company and its products in this market, as well as reaching out and gaining potential business partners and customers.
|
|
|
Marketing Communication of Company in Entering Foreign Market
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing and communication mix. The last part is devoted to the proposals of marketing communication of the company for operating on the B2B market in Poland. These proposals should lead to raising awareness of the company and its products in this market, as well as reaching out and gaining potential business partners and customers.
|
|
|
Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.
|
guest ::
