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The Proposal of Foreign Market Entry Strategy
Sova, Ondřej ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
The thesis focuses on the proposal of the expansion strategy of the selected company on the foreign market. The company is based in Brno and focuses on the production of Barefoot footwear. The theoretical part of the thesis is focused on describing the analysis and addressing the individual issues. The analytical part examines the external and internal environment of the company, including an analysis of the market in question. The third part of the thesis focuses on recommending appropriate proposals for entering the foreign market including a financial plan.
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The Proposal of Foreign Market Entry Strategy
Sova, Ondřej ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
The thesis focuses on the proposal of the expansion strategy of the selected company on the foreign market. The company is based in Brno and focuses on the production of Barefoot footwear. The theoretical part of the thesis is focused on describing the analysis and addressing the individual issues. The analytical part examines the external and internal environment of the company, including an analysis of the market in question. The third part of the thesis focuses on recommending appropriate proposals for entering the foreign market including a financial plan.
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State and development of balance of payments of Germany
Sova, Ondřej ; Hnát, Pavel (advisor) ; Procházková Ilinitchi, Cristina (referee)
This thesis focuses on development of balance of payments of Germany, especially on three important historical periods: the international fixed exchange rate system, the unification of Germany and the adoption of euro. The first part of every chapter is based mainly on an economic theory and serves as an introduction to the topic at the same time. In the second part there is a detailed analysis of the balance of payments accounts as well as an analysis of the balance of payments in general at the given period of time and in relation to the given historical events. The first chapter revolves around the international fixed exchange rate system and describes related phenomena. This chapter is little bit different and serves mainly as a theoretical introduction designed to clarify some important economic theorems which are relevant to the following chapters as well. The first half of the second chapter consists in economic aspects of the unification and focuses mainly on the problematic of capital and salary level. In the second half there is a detailed analysis of the international economic relations of the country. The introductory part of the third chapter concerns the development that led to the common European currency as well as some important macro and microeconomic aspects of the euro adoption. Finally there is an analysis in terms of balance of payments of the new common currency establishment.
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Use of multicriteria decision methods for selecting internet connection at home
Sova, Ondřej ; Kuncová, Martina (advisor) ; Šindelářová, Irena (referee)
Thesis deals with use of multicriteria decision methods for selecting internet connection at home with territorial focus on Prague. Teoretical part deals with brief description of technologies used, chooses appropriate providers and their tarifs, describes criterias and principles and methods of multicriteria decision. The practical part describes 3 types of model users with different preferences, which are tested at 3 selected methods of multicriteria decision. Thesis includes a comparison of results with the original values and those of adjusted and overall comparison and the conclusions drawn.
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