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Marketing Communication
Smolíková, Barbora ; Valovičová, Lucie (referee) ; Schüller, David (advisor)
Diploma thesis focus on online marketing communication of Reinto company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge important for understanding the topic. The second part analyzes the current situation of the company and based on these analyzes there is a proposal for improvement of online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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Marketing Communication
Smolíková, Barbora ; Dvořák, Ludvík (referee) ; Schüller, David (advisor)
Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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What do we not tell about ourselves? The limits of Paul Ricoeur's narrative identity
Smolíková, Barbora ; Čapek, Jakub (advisor) ; Petříček, Miroslav (referee)
The aim of this thesis is the explication of Paul Ricoeur's term narrative identity. The explication is focused on nondiscursive structures which shape stories but are not themselves articulated. The first part explains the term in the context of Ricoeur's distinction between idem and ipse personal identities. The second part then moves to the question of the relation between life and narrative; the concept of distanciation is applied to the narrative identity problematics and subsequently, it is shown how literary narratives can refigure the experience. In the third part, Ricoeur's conception is confronted with some objections, which also point towards further unarticulated conditions of the narrative identity. The thesis emphasizes the instability and changeability of this identity. The fourth part applies the foregoing explication of refiguration of experience through literature to other art forms and opens the topic of experience which is impossible to articulate. The conclusion makes a distinction between the three senses of limits of narrative identity: firstly unarticulated conditions shaping narratives, secondly experience impossible to articulate and thirdly critique of the conception.
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Marketing Communication
Smolíková, Barbora ; Valovičová, Lucie (referee) ; Schüller, David (advisor)
Diploma thesis focus on online marketing communication of Reinto company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge important for understanding the topic. The second part analyzes the current situation of the company and based on these analyzes there is a proposal for improvement of online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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Marketing Communication
Smolíková, Barbora ; Dvořák, Ludvík (referee) ; Schüller, David (advisor)
Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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Relationship between body condition and production traits in cattle
Smolíková, Barbora ; Hofmanová, Barbora (advisor) ; Majzlík, Ivan (referee)
This thesis summarizes findings from research on influence of the body condition on production traits in cattle. The body condition is indirect indicator of negative energy balance and it has informational character about overall conformation of a cow. Managing body condition allows to influencing production traits. Lower body condition score is associated with higher milk yield, though the content of milk components (fat, protein, lactose) is in positive correlation with higher body condition. This is reflected especially in high yielding cows that have low body condition and high milk production, but problems with reproduction. Mature size, muscularity and fertility positive correlate with body condition. Increasing body condition improves reproductive performance. Particularly open days seem to be a great indicator of total herd fertility. Too thin or fat cows have lower efficiency. However it is necessary look out body condition more in thin cows, where worse efficiency is more shown and health problems threaten.
Results of studies indicate that it is possible to use body condition score as selection criteria for indirect improvement of some traits. Optimal body condition can improve economic viability of cattle breeding.
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