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Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
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Determination of Profitability of Construction Companies
Slováček, Štěpán ; Chovancová,, Jitka (referee) ; Vítková, Eva (advisor)
This diploma thesis deals with determining the real profitability of construction companies. The subject of the research are selected construction companies from the city of Brno, which are analyzed in the time horizon of 7 years from 2013 to 2019. The theoretical part describes the historical development of the construction market, then describes a specific of construction company, defines fundamental concepts of financial analysis and resources to decide processing. In the practical part, the established methodologies of the calculated values of the real profitability of selected construction companies are used and the resulting data are subsequently compared with the profitability determined by the Ministry of Industry and Trade of the Czech Republic.
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Determination of Profitability of Construction Companies
Slováček, Štěpán ; Chovancová,, Jitka (referee) ; Vítková, Eva (advisor)
This diploma thesis deals with determining the real profitability of construction companies. The subject of the research are selected construction companies from the city of Brno, which are analyzed in the time horizon of 7 years from 2013 to 2019. The theoretical part describes the historical development of the construction market, then describes a specific of construction company, defines fundamental concepts of financial analysis and resources to decide processing. In the practical part, the established methodologies of the calculated values of the real profitability of selected construction companies are used and the resulting data are subsequently compared with the profitability determined by the Ministry of Industry and Trade of the Czech Republic.
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Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
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