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Art Marketing: Festival Divadlo in the Years 2009-2012
Skalová, Dominika Antonie ; Dolanský, Pavel (advisor) ; Wolák, Radim (referee)
This bachelor thesis named Communication Activities of Festival Divadlo between 2009 and 2012 is dedicated to the marketing of culture sector on the example of one of the most important theatre festivals that takes place in the Czech Republic. The theoretical part defines the basic terms related to Art Marketing. This thesis deals with its specifics and options both on a general level and later on the particular example of Festival Divadlo. The thesis presents International Festival Theatre Plzeň and sets it in the boarder context of Czech theater creations and its promotion. The aim is to give a comprehensive view of its operations and communication to the general and professional public. The practical part focuses on the description of specific communication activities of 17th-20th season, which are based on the concept called Fandíme divadlu (We support theatre). The thesis analyses the communications mix, describes the use of individual channels and in the end brings a critical eye, which aspires to recommend and to propose new solutions that could contribute to further development of marketing communications of this project.
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The French New Cirque and its foot prints on the Czech theatre scene
Skalová, Dominika Antonie ; Vacula, Richard (advisor) ; Voldřichová - Beránková, Eva (referee)
ABSTRAIT Bachelor thesis French new circus and its foot prints on the Czech theater scene deals with the origins, development and current status of the new circus in France and the Czech Republic. The term new circus is defined and the circumstances under which the new circus develops are explored in the first part. The thesis attends to the present situation of this genre in its country of origin - describes the most important companies of the new circus and festivals, mentions the possibility of circus education in France and the status of this genre in the French cultural scene. The second part deals with the influence of French new circus on Czech cultural scene. The thesis surveys the arrivals of French circus group, observes an increasing cooperation and seeks the causes of this development. The thesis deals both with French companies' visits to our country and mutual Czech-French projects (the Forman Brothers). The last section provides an example of a case study of La Cirk Putyka as an adoption of the new circus in the Czech Republic. It refers to the new coming trend of mutual cooperation. It is no longer limited to a single influx of French circus to the Czech Republic and started to develop also in the opposite direction.
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Cultural Diplomacy
Skalová, Dominika Antonie ; LÁZŇOVSKÝ, Michal (advisor) ; MATÁSEK, Lukáš (referee)
Diploma thesis "Cultural diplomacy" examines a specific field of diplomatic relations in which culture plays the key role. It introduces basic terminology and theoretical outcomes. Later, it defines cultural diplomacy in the broader context of public diplomacy, nation branding, and soft power. The main part is devoted to describing and analyzing the environment in the Czech Republic - it defines institutions and instruments used in the Czech environment and specifies methods of cultural diplomacy. With respect to subsections of cultural diplomacy, it is primarily devoted to the performing arts. The following chapter describing the transition of cultural diplomacy to guerilla diplomacy constitutes a substantial part of the thesis. It introduces this concept as the first thesis so far. Further it explains it in detail and points to the possibility of its application in the field of art and possibly culture. The final part includes suggestions for working more efficiently with tools of cultural and guerilla diplomacy in the Czech Republic.
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