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Marketing Communication at the Universities of the Third Age
SEDLÁČKOVÁ, Iveta
The focus of this work is on the analysis of marketing communication at the Universities of the Third Age. The subject of this study is to compare promotion at the chosen Czech Universities, which participate in the Association of Universities of the Third Age. The work contains a theoretical interpretation of basic terms of the marketing mix, marketing communication, and the Universities of the Third Age. The thesis also conatins an assessment of the result of the analysis, which is based on a questionnaire intended for representatives of the Universities. From the results of the analysis, it is possible to determine measures to improve performance.
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Monitoring of postural stability of crural diaphragm in patients suffering from functional disorders of upper digestive system with the help of manometry
Sedláčková, Iveta ; Bitnar, Petr (advisor) ; Kodríková, Kateřina (referee)
The diploma thesis aims to describe the functional disorders of the upper gastrointestinal tract with an emphasis on gastroesophageal reflux disease. The theoretical part describes the anatomy, pathophysiology, etiology of GERD and treatment options. In the practical part is measured postural reactivity of the diaphragm in the selected 15 probands with GERD. We measured the postural reactivity of the diaphragm using high resolution manometry in various postural situations: lying on the back with flexion of lower limbs above the surface, standing and standing on the AIREX mat, for standing patients, we used weights of 3,6 and 9 kilos inside and outside the center of gravity. Patients also completed the GERD Health-Related Quality of Life questionnaire. The measurements confirmed an increase in resting pressure in all positions except standing, which correlated with the highest occurrence of reflux episodes in standing. The results were compared with a healthy control group. The activation of the crural part of the diaphragm was the same in both groups. We found in patients with GERD decreased coordination, delayed and influent activation of the crural diaphragm. The most significant increase in pressure in GERD patients occurred in the postural position of the flexed lower limbs and in standing...
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