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20th century haiku in English
Roubíček, Jan ; Quinn, Justin (advisor) ; Houskova, Mariana (referee)
For a reader or author residing in the West, the haiku journal scene is, owing to the Internet and to the many published printed journals, abundantly rich, and from the research we have done, we see that there is also a large number of authors in the English-speaking world who submit to these journals. The Internet also offers the option of blogspots, which some authors make use of; scholarly articles on haiku are readily accessible through journals and through other web pages. This situation allows for a dialogue, where the judgment about a haiku's quality is never simple. In the conclusion to this paper, we will sum up what we consider to be the important features of haiku, and we will discuss the prose-poetry dichotomy, as it seems to have relevance for haiku. The Japanese tradition still plays a crucial role in shaping modern haiku, as can be seen in the issues of Shamrock and elsewhere; there is a clear awareness, in the haiku community, that English is a different medium, with its rhythm and sound specifics, and that the same applies for other languages.
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Event Marketing - Successful Event Manual
Roubíček, Jan ; Chocholoušek, Michal (advisor) ; Ladislav, Ladislav (referee)
This thesis concerns with syntesis and evaluation of event marketing activities at sports events. Besides assembling a functional manual, it offers subjective and objective suggestions how to improve some best practices.
Organizational manualu was set up using a semistructured survey of two sports events organizer groups. One of them is accountable for RunTour series, the other is preparing a brand new event. Where event marketing comes into play when organizing a new event is shown on the later one.
Thesis offers an overview of sponsors event marketing activities, hence maret trends, as both organizing subjects are capacities in their field and at the end of the thesis, all is summarized to a severa steps guide n how to organize a succesfull event implementing event marketing functionality. There is also a scheme for better visibiity of this complex matter. These are also main contributions of the paper.
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20th century haiku in English
Roubíček, Jan ; Houskova, Mariana (referee) ; Quinn, Justin (advisor)
For a reader or author residing in the West, the haiku journal scene is, owing to the Internet and to the many published printed journals, abundantly rich, and from the research we have done, we see that there is also a large number of authors in the English-speaking world who submit to these journals. The Internet also offers the option of blogspots, which some authors make use of; scholarly articles on haiku are readily accessible through journals and through other web pages. This situation allows for a dialogue, where the judgment about a haiku's quality is never simple. In the conclusion to this paper, we will sum up what we consider to be the important features of haiku, and we will discuss the prose-poetry dichotomy, as it seems to have relevance for haiku. The Japanese tradition still plays a crucial role in shaping modern haiku, as can be seen in the issues of Shamrock and elsewhere; there is a clear awareness, in the haiku community, that English is a different medium, with its rhythm and sound specifics, and that the same applies for other languages.
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Diversity management focused on gender issues in organizations
Roubíček, Jan ; Bedrnová, Eva (advisor) ; Pauknerová, Daniela (referee)
This thesis includes a theoretical background of the historical and biological nature to the Diversity management in organizations due to gender, as well as the controversy with the well-established bases of diversity management and equal opportunities. Thesis also contains a questionnaire survey on this topic conducted among respondents within the three selected organizations operating in the Czech republic.
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Sport Marketing
Roubíček, Jan ; Horová, Olga (advisor) ; Šulák, Jiří (referee)
Following the base of available informations this writing is going to apply the sport sector facts on the selection of common marketing themes. This thesis doesn't include just existing and previously released facts, but it introduces some new theories as well, according to old ones. The goal of following thesis is to present facts of sport marketing generally and to demonstrate its application in practice. The main part will be implemented of the sector -- riscs and some ideas about the development in the future.
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