|
|
Použití sociálních média pro propagaci vzdělávacích služeb
Kolomatskyi, Artem ; Pavlíček, Antonín (advisor) ; Havlík, Jan (referee)
The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
|
|
|
Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
|
|
|
Product innovation in mobile applications
Michaličová, Alexandra ; Pavlíček, Antonín (advisor) ; Jiřička, Martin (referee)
Aim of this master thesis is to determine whether the introduction of new functionality into mobile application based on existing competitive trends, can grant selected application a new position on the market. To evaluate the hypothesis we used data collection and feedback from users. Thesis shows introduces various aspects associated with product management in practice. The theoretical part defines the product management and mobile applications as products, product innovation and describes the methodology used within management of the product. The goal of the practical part is the selection process of the new functionality, which is corporate program, description of all aspects of the preparation of the functionality and consequently its development. Based on the data and the feedback from users we evaluate its contribution to the company Liftago and its new positioning on the market.
|
|
|
Credibility of the information in the media communication
Žáčková, Vladimíra ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
This master's thesis deals with the issue of information credibility, especially in case of the communication of information from media to the public. There are represented the most important concepts of the theory of information, media and communication. The main part presents a survey among Czech journalists and the public which was tasked to find out how these two groups of respondents see the media credibility according its type.
|
|
|
Monitoring website progress after the implementation of a language mutation
Fila, Ondřej ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The first part of this thesis, Monitoring website progress after the implementation of a language mutation, focuses on the theoretical foundations of web analytics (history of web analytics, data collection methods, basic metrics) and Internet marketing (importance of Internet marketing and its distribution, Pay Per Click advertising). An analytical tool Google Analytics is also presented in this part. The analytical and application part contains a presentation of Segway-Point company and its website. On this website the progress (sessions, bounce rate, users flow, conversions, etc.) before and after the implementation of a language mutation was monitored and the ads settings using Google AdWords was set up accordingly. The result is the evaluation of hypotheses and a list of advices and recommendations for Segway-Point company.
|
|
|
Use of modern cutomer care tools for start-up project
Duchaň, Jan ; Pavlíček, Antonín (advisor) ; Galba, Alexander (referee)
Objective of this thesis is to propose optimization and expansion of the tools used for customer care from the perspective of communication with customers in a specific environment, commencing, thus start-up, project. The theoretical part explains the basic concepts that relate to the work environment, customer care, communication and technology, which are further used in the practical part. The practical part includes a closer acquaintance with the specific start-up project, including a list of used communication channels and tools that are further investigated to determine their effectiveness and use. Another part of this chapter is an analysis of available communication channels and tools of customer careincluding modern ,but also classical and their comaprison For objective and successful optimization is part of the practical part a sociological research, which examines the preferences of potential customers and their subjective evaluation of the specific variants of communication from the perspective of boosting confidence, or on the contrary loss of their confidence in the selection of the company. In the end of the chapter there is designed such optimization, which uses all the available tools modern and classical at minimal financial cost and also reflects the results of sociological research and analysis of originally used communication methods of start-up project.
|
|
|
Speed of the internet in Czech Republic
Štěpán, Jan ; Pavlíček, Antonín (advisor) ; Samcová, Ivana (referee)
This thesis will discuss the development of the Internet. The first part of the thesis will describe the development of the Internet both world wide and in the Czech Republic. The following part will analyse the quality of the high-speed Internet and its coverage accord-ing to government legislation concerning high-speed Internet. This legislation is a part of the plan "Europe 2020". The following part will describe the method used for measuring of the Internet speed and analyse the current statistics data of the Internet speed. Those data will be analysed to find out good and bad sides of the statistics. Some other interesting facts will be presented in the thesis. The following chapter will answer the question why those figures are important and what kind of influence those figures have for regular users. The last part will present my own measurements of the Internet speed in Czech Republic. The thesis will also answer the question about how users of Internet in Czech Republic perceive the real speed of the Internet and its coverage in all regions.
|
|
|
The Critical Systems Thinking and its necessity and usability within a commercial company
Pilecký, Jakub ; Sigmund, Tomáš (advisor) ; Pavlíček, Antonín (referee)
This thesis deals with the critical systems thinking (CST) and its necessity and usability within a commercial company. Critical systems thinking is defined and explained from different perspectives, first as a specific way of approaching a problem, but as a tool for problem solving as well. The thesis also details the specific skills of critical systems thinking and systems archetypes and identifies some interrelations between CST and a specific commercial company with its needs. The practical part is focused on the process of solving specific problems using critical systems thinking, it also discusses the benefits and limitations and evaluates the overall necessity of CST for a commercial company.
|
|
|
The evaluation of the information system implementation performed on the example of a grammar school
Strečko, Marek ; Pavlíček, Antonín (advisor) ; Dittrichová, Věra (referee)
The master thesis is focused on the topic connected with school information systems. It is divided into theoretical and research parts. The theoretical part is connected with the research part because it brings facts and information necessary for its understanding. These aspects are service, process, information strategy and school information systems. The research part is based on the case study of IS/ICT support for the grammar school "Gymnázium Opatov". This case study is extended by the exploration done at this secondary school. The exploration was performed with the aim to find out how the new school information system was accepted by its users and how these users are satisfied with its daily application.
|
|
|
Digital music on the Czech Market
Matějček, Karel ; Pavlíček, Antonín (advisor) ; Sova, Martin (referee)
Bachelor's thesis Digital music on Czech Market is primarily concerned with analytics of Czech digital market with digital music. The thesis main target is to present complex view of Czech digital market in relation to historic, legal, distribution and technological aspects in in comparison with American and global market. Part of the thesis is also theoretical introduction to given issue, closer view into technological aspects and summary of main distribution commercial sources along with free and illegal ones. In next, analytic part of the thesis the main specific sources are presented and compared in terms of price, user interface and offering. Part of the thesis is also devoted to brief comparison of examples of digital and physical distribution. At the end of the thesis, licences, actual trends and suggestions are presented based on personal analysis, empirical data and interviews with subjects on the market alongside with summary of advantages and disadvantages of digital distribution, its role in distributional model and prediction of possible future development of the market.
|
guest ::
RSS feed.