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Analysis of the influence of the social networks on the prosperity of the travel agencies
 Oliveriusová, Martina ; Plášková, Alena (advisor) ; Svobodová, Hana (referee)
This bachelor thesis investigates the social media, which favour is dramaticaly increasing. Thanks to modern technologies, they are available more than ever. We will specifically focus on using them by companies, which can increase their profit aswell as popularity. Through social media, companies can introduce their services or merchandise, they can also use it as completely new way of communication. As you can be better and more succesful thanks to social network, you can also lose pace with the others or stand face-to-face to open critics. We will specifically focus on tourism and tourist agencies. We will analyze approches of these companies, how they work with social network. We will find pros and cons on which companies should focus. We will try to suggest some ideas for future.
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2 Oliveriusová, Monika
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