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Media image of Václav Klaus and Vladimír Mečiar in selected press from the period of split of Czechoslovakia
Matějková, Kristýna ; Just, Petr (advisor) ; Charvát, Jakub (referee)
Czechoslovakia underwent a challenging transition from a communist regime to a democratic system in the 1990s. Some Slovak citizens perceived this period as their chance to seek emancipation. This desire, nourished by some political figures, started the division process of the Czechoslovak federation, which resulted in a series of bargaining between the two national prime ministers, Václav Klaus and Vladimír Mečiar. The citizens of the federation were waiting to see how their protracted meetings would unfold. And the only intermediary that could regularly bring them information, were the media. Nevertheless, through its important role of informing the public, the media also has a considerable power to influence what people consider important and what they think about. The way in which the media covered all events that led to the breakup may have had an effect on the public opinion on the existence of Czechoslovakia. This diploma thesis offers a view on how selected Czechoslovak press in 1992 portrayed the main characters of the final split of Czechoslovakia, focusing on the perception of Václav Klaus in Slovak media and Vladimír Mečiar in Czech media.
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Havel's legacy at Ostrovní 13 (literary reportage)
Matějková, Kristýna ; Čeňková, Jana (advisor) ; Maňák, Vratislav (referee)
This thesis presents the Václav Havel Library and the legacy of the person whose name it holds in the form of the literary reportage. In the theoretical part it defines the literary reportage genre. Firstly it describes the historical development of the reportage, focusing on the Czech and Polish journalistic and literary enviroment. Then, in contrast with the Czech tradition, it defines the specific genre that is the Polish literary reportage, focusing in more detail on the types of narrators and the language it uses. In the practical part the theoretical knowledge is being implemented in the form of an original literary reportage, which presents the environment and the functioning of the Václav Havel Library. It presents an unique institution that was modeled on the American presidential libraries for the purpose of archiving and publishing the works of Václav Havel and related materials, as well as organising cultural events that carry his spirit. The literary reportage Havel's legacy at Ostrovní 13 gives an interpretation of what the legacy represents, meaning in what areas we can still feel the influence of Václav Havel and what makes him an inspiration to many. The basis of the reportage is a media research, Havel's works, visits of the institution and interviews with Jáchym Topol, who...
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Diversity Management
Matějková, Kristýna ; Fučíková, Jana (advisor) ; Vernerová, Hana (referee)
The Bachelor`s Thesis is concerned with Diversity Management and its implementation in companies situated in the Czech Republic. The aim of the thesis is to at least partially answer the question, whether diversity of employees is managed in the Czech Republic, or not. Situation in companies had been monitored by personal dialogues with managers, personal observation and internet research. The findings based on this research are that neither of the chosen companies fully implemented Diversity Management and is successfully managing diversity of their employees.
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