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The Visual Style of Canoe Races in Týn nad Vltavou
Šafářová, Gabriela ; Marešová, Věra (referee) ; Macháček, Mikuláš (advisor)
I focused on design of information and promotional materials of Canoe Marathon World in Tyn nad Vltavou. I concentrated mainly on the failures of the current visual style and proposed new solutions. The key is to design a new logo and its modifications, which will be put to use in a slight variation in the coming years. Art themes based on specific objects, materials and phenomena (lamina structure, paddles, movement) are simplified into almost abstract forms.
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The Visual Style of Canoe Races in Týn nad Vltavou
Šafářová, Gabriela ; Marešová, Věra (referee) ; Macháček, Mikuláš (advisor)
I focused on design of information and promotional materials of Canoe Marathon World in Tyn nad Vltavou. I concentrated mainly on the failures of the current visual style and proposed new solutions. The key is to design a new logo and its modifications, which will be put to use in a slight variation in the coming years. Art themes based on specific objects, materials and phenomena (lamina structure, paddles, movement) are simplified into almost abstract forms.
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E-commerce
MAREŠOVÁ, Věra
This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
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The utilization of cultural capital in the field of tourism (Sušice region)
Bibzová, Markéta ; Tyslová, Irena (advisor) ; Marešová, Věra (referee)
This bachelor thesis describes Sušice, a town that has a large potential to become a centre of tourism for the Šumava region. The town's location is very attractive regarding its proximity to the Šumava National Park, the provided services are on the same level as other western countries, and it can accommodate needs of modern people. I analyze why it is and describe the town's politics in the last twelve years, which is open to this idea. I describe how the funds provided by the European Union help the town - based on the enhancement of the town's standards firstly from the perspective of the town's appearance, development of leisure activities, and support of culture programs.
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