|
|
Proposal of Communication Mix of Company OKNO SYSTEM Ltd.
Malíková, Monika ; Zemánková, Jitka (referee) ; Mráček, Pavel (advisor)
The dissertation pursues to improve the communication mix of the company OKNO SYSTEM cc, and thereby strengthen and improve its competitiveness and raise awareness amongst the clients, which could contribute to the winning battle against opposition. I have subdivided the dissertation into three segments, namely the theoretical segment, which summarises the most important knowledge drawn from literature; followed by the analytical segment, in which I cover the situation of the current marketing as well as the communication mix, of the opposition as well as the clients. The final segment of this dissertation comprises of proposals and suggestions to improve the current state of the communication strategy.
|
|
|
Proposal of Comunacation Mix
Malíková, Monika ; Zemánková, Jitka (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the analysis of the communication mix of the OKNO SYSTEM s.r.o. company, which is the seller of the plastic, alluminium and wood windows and doors. I am solving in this thesis especially the setting-up of the effective communicative mix and company standard so that the company can have long term prosperity.
|
|
|
Innovation of remuneration system for employees
MALÍKOVÁ, Monika
The objective of this thesis is to evaluate the overall remuneration system in the company Montela Ltd., and to recommend innovations that would improve the current system. In order to obtain information on the company's operations, a meeting was held with the executive manager of the company and a questionnaire survey was conducted among the company's employees. The results of the questionnaire survey showed a certain degree of dissatisfaction of employees with the amount of work done and its valuation in wages. As another shortage, the employees mentioned the amount of benefits they receive. The last problem that the questionnaire survey revealed was that employees would welcome a training in new technology. I would therefore propose the following innovations: the introduction of a meeting between the head manager and its subordinates, setting targets, evaluating and remunerating them on the basis of the objectives achieved over the past months. Introduce the benefit in the form of sick day and train employees in news of their field.
|
|
|
Employee Benefits in the Reward System of the Company
MALÍKOVÁ, Monika
This work deals with the efficiency and the functionality of the rewards in a company. The efficiency of each company depends on staff ability and motivation to produce the value for their company. The company is usually more able to reach better results in less time if the method of reward is better and more sophisticated. The offered benefits of each company are different. Using one example the work shows benefit provision possibilities and explains the effect of the proper reward of employees. It is not sufficient just to reward employees with piece wage or time wage. It must be complemented by different bonuses and benefits. Properly motivated employees represent the properly functional company. It is necessary to emphasize it appropriately. The work also proves there is no ideal way to reward employees. There are different ideas about the benefits. That is why this topic is so complicated. It may happen employers use some benefits and the study can prove that other benefits are more efficient. Each company can improve its methods of reward and this way they can improve the functioning of the whole company and increase their profit and value.
|
|
|
Proposal of Comunacation Mix
Malíková, Monika ; Zemánková, Jitka (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the analysis of the communication mix of the OKNO SYSTEM s.r.o. company, which is the seller of the plastic, alluminium and wood windows and doors. I am solving in this thesis especially the setting-up of the effective communicative mix and company standard so that the company can have long term prosperity.
|
|
|
Proposal of Communication Mix of Company OKNO SYSTEM Ltd.
Malíková, Monika ; Zemánková, Jitka (referee) ; Mráček, Pavel (advisor)
The dissertation pursues to improve the communication mix of the company OKNO SYSTEM cc, and thereby strengthen and improve its competitiveness and raise awareness amongst the clients, which could contribute to the winning battle against opposition. I have subdivided the dissertation into three segments, namely the theoretical segment, which summarises the most important knowledge drawn from literature; followed by the analytical segment, in which I cover the situation of the current marketing as well as the communication mix, of the opposition as well as the clients. The final segment of this dissertation comprises of proposals and suggestions to improve the current state of the communication strategy.
|
guest ::
RSS feed.