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Analysis of the Selected Company by the Selective Methods
Lucký, Jakub ; Herzogová, Eva (referee) ; Hanušová, Helena (advisor)
The objective of this thesis is to analyze the Wine wellness center in Hustopeče. The work is divided into the several parts. The introductory part describes the theoretical background, followed by analysis of selected subject using PESTLE analysis, Porter's five-factor model, marketing mix and SWOT analysis. On the basis of these analyzes is proposed recommendations and suggestions.
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Media and digital technologies in primary school education
Novák, Jakub ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
The end of the twentieth century is the beginning of significant development in the area of digital technologies. Modern technologies make our everyday life easier, they enable us to work more effectively, and they are a source of fun for all the age groups. Modern technologies have a great impact on us and our environment and thus they deserve our attention. Children, who are in everyday contact with modern technologies since the day they were born, are an especially sensitive group exposed to modern technologies. Thus this thesis aims to investigate whether Czech primary schools are aware of these digital changes in society and whether they react to these. In the theoretical part, an overview of the digital world (media, cyberspace, virtual reality) and the state of equipment at schools is being mapped. The research then focuses on using technologies in everyday life at schools. It concentrates on computer literacy of teachers at public elementary schools in Prague 7, their attitude to digital technologies, and their readiness to adapt to the fast pace of technological innovations.
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The Role of Media in Eeveryday Life of Contemporary Early Teenagers
Gsöllhoferová, Markéta ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This bachelor thesis investigates the influence of media communication channels on students in elementary schools, mainly from the point of view how the media influence is perceived by the students themselves. In the introductory part the thesis presents key theoretical findings from selected literature related to the chosen theme and the paradigms issuing from theoretical research, mainly in the field of television broadcasting impact on the selected age category and on its capacity to notice the media impact by itself. In order to set the theme in the appropriate context the paper also introduces specialized terms, theories on the media impact and an overview of the current level of media education in families and schools. The empirical segment, which is the main part of this thesis, explains in thorough detail the preparation, execution and outcome of the research questionnaire applied on two Prague elementary schools. The questionnaire was applied on students from the 5th to the 9th grade. The quantitative research measurement, which was calibrated to confirm or infirm the research hypotheses, often confirms the previous theoretical findings and results of earlier research by quoted specialists. This paper however enhances the existing literature with a few new and relevant findings in the...
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Media education from the future teachers' point of view
Janková, Karolina ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
The aim of this bachelor thesis is to provide a different view on media education, specifically from the point of view of students of the Faculty of Education of Charles University. The thesis provides an insight into the preparation of teachers for their future work in the field, consequently their readiness to teach the subject of Media Education, defined by common frameworks for education created by the Ministry of Education, Youth and Sports. The theoretical background described in the first chapter of the paper provides a basic overview of elementary concepts related to media education and media literacy, the second chapter describes the ways in which future teachers can be trained both within and outside the institution of university. The practical part of the thesis consists of interviews undertaken at the Faculty of Education at Charles University among current students from various departments. They depict the current situation in the field of media education for future teachers and describe how their education takes place and how they themselves assess their readiness to teach the subject. The main purpose of the work is to describe the current situation in the field and to create incentives for future teachers which will lead to the improvement of the Czech students' media literacy.
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Media education from the future teachers'point of view
Janková, Karolina ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
The aim of this bachelor thesis is to provide a different view on media education, specifically from the point of view of students of the Faculty of Education of Charles University. The thesis provides an insight into the preparation of teachers for their future work in the field, consequently their readiness to teach the subject of Media Education, defined by common frameworks for education created by the Ministry of Education, Youth and Sports. The theoretical background described in the first chapter of the paper provides a basic overview of elementary concepts related to media education and media literacy, the second chapter describes the ways in which future teachers can be trained both within and outside the institution of university. The practical part of the thesis is a questionnaire undertaken at the Faculty of Education among students of various departments. The questionnaire examines how the future teachers` education takes place and how they themselves assess their readiness to teach the subject. The main purpose of the thesis is to map and describe the current situation and to create incentives for future teachers so that the media literacy of Czech pupils gradually improves and becomes more effective.
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Educational programs ČT:D Nauč tetu na netu and Pirátské vysílání
Berná, Vladimíra ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This thesis examines the content of TV series for children called Nauč tetu na netu and Pirátské vysílání broadcoasted on public channel for kids Déčko. The programs are designed for children in age range from 8 to 12 years and its purpose is to increase their media literacy in entertaining way. This thesis consists of three parts. The first part is theoretical and it is focused on the characteristics of TV channel ČT:D, media literacy, media education, Framework Education Program and Recommended Expected Outputs in area of media literacy. The second part elabores other TV educational series dedicated to media. In empirical part the main emphasis is put on the content of the series and features of the programs, its structure and main characters. Qualitative analysis investigates the content of each episode with emphasis on media themes and its relation to Recommended Expected Outputs for media literacy for children from 8 to 12 years old.
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The Role of Media in Eeveryday Life of Contemporary Early Teenagers
Gsöllhoferová, Markéta ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This bachelor thesis investigates the influence of media communication channels on students in elementary schools, mainly from the point of view how the media influence is perceived by the students themselves. In the introductory part the thesis presents key theoretical findings from selected literature related to the chosen theme and the paradigms issuing from theoretical research, mainly in the field of television broadcasting impact on the selected age category and on its capacity to notice the media impact by itself. In order to set the theme in the appropriate context the paper also introduces specialized terms, theories on the media impact and an overview of the current level of media education in families and schools. The empirical segment, which is the main part of this thesis, explains in thorough detail the preparation, execution and outcome of the research questionnaire applied on two Prague elementary schools. The questionnaire was applied on students from the 5th to the 9th grade. The quantitative research measurement, which was calibrated to confirm or infirm the research hypotheses, often confirms the previous theoretical findings and results of earlier research by quoted specialists. This paper however enhances the existing literature with a few new and relevant findings in the...
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