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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Using web pages audit for Competitive Intelligence
 Lecián, Michal ; Molnár, Zdeněk (advisor) ; Černý, Jan (referee)
This thesis is focused on thorough description of Competitive Intelligence term and its fol-lows usage for webpages audit. The practical part of this thesis is primarily created for the Bisnode company. However, it can be used everyone who wants to perform on-line webpages analysis of their competitors. In thesis are also used professional tools of Majestic company and SEOPowerSuite company. I got these for limited time after my e-mail corre-spondence with company´s support team. At the beginning of practical section the Bisnode company is introduced to readers, so that they might become familiar with it. After that, the analysis was performed and divided into 4 thematic areas based on Bisnode´s wish. I ana-lyzed strengths and weaknesses of monitored sites in each of this section so that the company can learn not only from their mistakes but also from mistakes of its rivals. I tried to analyze Competitive Intelligence term in detail in the theoretical part of thesis. In addition, this term is viewed from multiple angles (its history, reflection of its Czech trans-lation, ethic associated with the CI term or description CI as process). So, this thesis can be also a beneficial for readers that know this term but want get deeper knowledges.
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Redesign of company websites using HTML5 and CSS3 language
 Lecián, Michal ; Sklenák, Vilém (advisor) ; Hradil, Jiří (referee)
The goal of this thesis is to create a completely new version of the company websites with the removal of the shortcomings identified in the original version via questionnaire. These new websites should attract more new customers which will increase awareness of the company. HTML and CSS languages with new accepted elements and properties are described at the beginning of this work so that reader could understand their usage in the practical part of the thesis. Description of the redesign process of the webpages is covered in the next section. It is described as I proceed during the design of webpages. Webpages were created in two versions -- according to older HTML 4.01 and CSS2 standards and new HTML5 and CSS3 standards so that reader can find out process of creation webpages in the past and in these days and find out an offer of new possibilities of new standards. Description of the site structure is on the following pages with technical solution of chosen webpages. Analysis of competition is next described part of thesis in which I examine strengths and weaknesses of competitors according to predefined criteria. I focused on description of advertising campaign created in Google Adwords enabling webpages appear in the top positions in Google search engine in the last chapter. It can bring more new visitors. Better natural position in search engines was reached by using right SEO practices.
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See also: similar author names
4 Lecián, Martin
1 Lecián, Milan
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