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Advertising of OTC as a public policy issue
Kosinová, Kamila ; Tušková, Eva (advisor) ; Háva, Petr (referee)
This thesis deals with over-the-counter drugs and their consumption in the Czech Republic. It describes effects of over consumption of OTC on human health. According to data analysis, OTC consumption is connected with health risks and problems when used improperly. Thesis describes information about current consumption and misuse in the Czech Republic and worldwide. It also describes the regulations of OTC advertising. Advertisement does influence consumer's behaviour and it needs to be regulated. The sanctions of breaking the law are inappropriate because pharmaceutical companies do not lack money and it does not threaten them. The analytical part is dedicated to quantitative and qualitative analysis of the most popular OTC analgesics in the Czech Republic. The focus of the analysis is especially on the persuasive techniques used in advertising and how the OTC are displayed. In the end I suggest the possible solution and evaluate them.
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Child poverty
Kosinová, Kamila ; Angelovská, Olga (advisor) ; Smidová, Michaela (referee)
Bachelor thesis "Child Poverty" deals with poverty of children in the Czech Republic compared to European Union. The theoretical part defines poverty conceptions, social exclusion and circle of poverty. It deals with types of measurements used for defining poverty threshold and crucial factors determining deprivation. Further it describes social transfers eliminating child poverty and the whole population. Second part deals with at- risk-of-poverty rate of children in the Czech Republic and the EU in past few years. Thesis describes impact of social transfers on eliminating child poverty. Thesis contains SWOT analysis of social policies reducing child poverty in the Czech Republic.
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Finding synergy on the internet - Google case
Kosinová, Kamila ; Köppl, Daniel (advisor) ; Jirků, Jan (referee)
The bachelor thesis "Finding synergy on the internet - the Google case" focuses on the topic of media conglomerates and Google, which some actors consider as a media company. In the paper I talk about Google in more detail - describing its activities, historical development and advertising tools it offers to the customers. Regarding advertising, I analyze in detail online and print advertising, their characteristics, advantages and disadvantages. One chapter is devoted to the development of investments in advertising. The focus is on various media types in recent years and the comparison of digital advertising with print advertising. The paper deals with print and online media, their characteristics and development. Specifically I focus on the media convergence and its impact on the functioning of media concerns. At the same time, it describes the changes that are associated with it. The paper is also dedicated to the relationships between Google and publishers and whether the relationships are based on cooperation or competition. To map the topic, I used a desk research method and worked with secondary data from various sources.
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Finding synergy on the internet - Google case
Kosinová, Kamila ; Köppl, Daniel (advisor) ; Jirků, Jan (referee)
The bachelor thesis "Finding synergy on the internet - the Google case" focuses on the topic of media conglomerates and Google, which some actors consider as a media company. In the paper I talk about Google in more detail - describing its activities, historical development and advertising tools it offers to the customers. Regarding advertising, I analyze in detail online and print advertising, their characteristics, advantages and disadvantages. One chapter is devoted to the development of investments in advertising. The focus is on various media types in recent years and the comparison of digital advertising with print advertising. The paper deals with print and online media, their characteristics and development. Specifically I focus on the media convergence and its impact on the functioning of media concerns. At the same time, it describes the changes that are associated with it. The paper is also dedicated to the relationships between Google and publishers and whether the relationships are based on cooperation or competition. To map the topic, I used a desk research method and worked with secondary data from various sources.
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Advertising of OTC as a public policy issue
Kosinová, Kamila ; Tušková, Eva (advisor) ; Háva, Petr (referee)
This thesis deals with over-the-counter drugs and their consumption in the Czech Republic. It describes effects of over consumption of OTC on human health. According to data analysis, OTC consumption is connected with health risks and problems when used improperly. Thesis describes information about current consumption and misuse in the Czech Republic and worldwide. It also describes the regulations of OTC advertising. Advertisement does influence consumer's behaviour and it needs to be regulated. The sanctions of breaking the law are inappropriate because pharmaceutical companies do not lack money and it does not threaten them. The analytical part is dedicated to quantitative and qualitative analysis of the most popular OTC analgesics in the Czech Republic. The focus of the analysis is especially on the persuasive techniques used in advertising and how the OTC are displayed. In the end I suggest the possible solution and evaluate them.
|
|
|
Child poverty
Kosinová, Kamila ; Angelovská, Olga (advisor) ; Smidová, Michaela (referee)
Bachelor thesis "Child Poverty" deals with poverty of children in the Czech Republic compared to European Union. The theoretical part defines poverty conceptions, social exclusion and circle of poverty. It deals with types of measurements used for defining poverty threshold and crucial factors determining deprivation. Further it describes social transfers eliminating child poverty and the whole population. Second part deals with at- risk-of-poverty rate of children in the Czech Republic and the EU in past few years. Thesis describes impact of social transfers on eliminating child poverty. Thesis contains SWOT analysis of social policies reducing child poverty in the Czech Republic.
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