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The impact of Chinese culture on marketing strategies of selected companies in China
Koderová, Markéta ; Stuchlíková, Zuzana (advisor) ; Kašpar, Václav (referee)
This master thesis focuses on the impact of Chinese culture on marketing strategies of selected companies in China. According to statistics, a large number of subjects coming to China and aiming to conduct business here faces failure and is forced to leave this market subsequently. Considering significant differences between the western and the Chinese culture, we have to think of the question if this failure is a consequence of these subjects not being able to understand the Chinese culture and the way it affects consumers in China. The aim of this thesis is to evaluate the influence and importance of the Chinese culture on marketing applied to Chinese market, including concrete description of how can the Chinese culture affect the work of marketers in China.
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Importance of LNG in the Global Economy and its Geopolitical Impacts
Vaidišová, Kateřina ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The Master thesis "Importance of LNG in the Global Economy and its Geopolitical Impacts" describes the market with liquefied natural gas and the importance of developing this technology for the global energy market. It analyzes the LNG market and compares it with other energy markets and other energy commodities, especially in terms of financial costs associated with shipping. Also captures the historical context and predictions that accompanied the development of LNG. It focuses on the impact of LNG on isolated gas prices in various regional markets. The thesis also deals with the impact of geopolitical development of LNG. As is reflected in the issue of energy security. Describes who profits from the LNG boom, what threatens other producers of energy resources LNG and how it will develop in the future market.
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Position of the European automotive industry and the liberalization in extra-EU economical relations
Schneider, Richard ; Bič, Josef (advisor) ; Kašpar, Václav (referee)
The thesis discusses the position of the European automotive industry in comparison to the other world centers of automobile production after the economic crisis which began in 2007. One of the EU industry and trade policy's instruments is the system of trade agreements between EU and its partners. This thesis focuses on analysis of the strategic decisions of the automobile manufacturers related to the current trade agreements and estimates the impacts of the upcoming agreements, especially of the Transatlantic Trade and Investment Partnership and free trade agreements with Japan and India.
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Special economic zones in China: trends and perspectives in new millennium
Remsha, Siarhei ; Stuchlíková, Zuzana (advisor) ; Kašpar, Václav (referee)
This final thesis is dedicated to the analysis of special economic zones. The main goals of this paper are: theoretical study of SEZ, its main characteristics and outlook of specifics of Chinese SEZs, their historical and modern development trends. The first chapter is dedicated to the theoretical analysis of SEZs from various angles; it outlines main features and definitions; gives analysis of the effects of SEZ on the domestic economy and analyses factors for successful zone launch. It contains analysis of the main goals and roles of SEZs in the economy; describes SEZs in BRIC countries. The second chapter is dedicated to the specifics of Chinese SEZs and description of the Chinese liberalization reforms with the emphasis put on SEZs. It provides description of the main reasons for zones launching in China, their roles and features, investor's motivation for entry onto the Chinese market, the role of ethnic Chinese, effect of SEZs. The third chapter introduces modern development trends of SEZs in China. It describes new types of zones, analyses new growth tendencies, evaluates the effects of the current five-year plan on goals and development priorities of SEZs, and examines impacts of SEZs on the realization of state development programme. The last chapter is focused on the selected SEZs with emphasis on current development trends and SWOT analysis of Chinese SEZs. This chapter applies theoretical knowledge gained in previous chapters on the analysis of the selected zones. This paper, as a result, provides the complex overview of Chinese SEZs, current development trends and their impacts on the Chinese economy.
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Economy of contemporary Czech hunting within European Union
Kalábová, Markéta ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The master thesis deals with evaluation of the economic status of hunting in the Czech Republic within European Union. The thesis is divided into three main chapters. The first part is focused on economic-theoretical approaches in relation to hunting, defines basic terms and outlines the most important legislative regulations. The component is also the issue of the valuation of wildlife in the Czech Republic in comparison with neighbour states. The second chapter is about legislative regulations, programmes and policies of the European Union in relation to hunting. In this part there are listed the most important organizations and their influence on game management in the Czech Republic. The final chapter is devoted to evaluation of game management in the Czech Republic according to profits and costs. This section evaluates the status of the most important species of wildlife in the Czech Republic with the reference to main problems and their possible solutions. The component of this part is the case study focusing on the management of the Hunting Association Chotěbudice.
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Crop production in the world with a focus on cereals and oilseeds
Sárazová, Klára ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The aim of this master thesis is to analyse the current trends in production , consumption and trade in cereals and oilseeds. Furthermore, the work seeks to highlight the ever growing importance of these two groups of crop production. It also addresses the issue of declining growth in global agricultural production in relation to the growing population and the factors that affect the price of agricultural commodities. The entire work is conceived in three main chapters. The first provides a particular theoretical framework and includes definitions, localisation factors and many other basic data. The second chapter focuses on crop production in the world and its trends, paying particular attention to the group of cereals and oilseeds. Finally, the last chapter analyzes the world trade in cereals and oilseeds. It also examines the factors affecting prices of agricultural commodities and concludes prediction of the future development of the cereals and oilseeds sectors.
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Importance of microfinance for development in Central Asia
Pavlíček, Jiří ; Šaroch, Stanislav (advisor) ; Kašpar, Václav (referee)
Diploma thesis aims at analysing impacts of microfinance on economimies of particular countries in Central Asia region. Kyrgyzstan, Tajikistan and Kazakhstan were chosen for the analysis. First part of the thesis characterizes socioeconomic development and situation in selected countries. Second part of the thesis analyses specific form of microfinance and governments' attitude to this area of financial sector. The last part of the thesis compares impacts of microfinance on chosen economies with each other. It also deals with comparation of microfinance system in Central Asia and vision of Muhammad Yunus, pioneer of modern microfinance.
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Energy security in selected countries of Central and Eastern Europe
Števková, Lenka ; Bič, Josef (advisor) ; Kašpar, Václav (referee)
The thesis analyzes energy security in a group of countries of Central and Eastern Europe in the background of their relations with the Russian Federation. The first part defines energy security, then proceeds to a common energy policy of the European Union, analyzes the main problems and challenges and proposes possible solutions. The second part deals with energy dependency between the European Union and the Russian Federation, discusses Russian interests in the region and Russian energy policy. The last part of the thesis compares the energy policy of Slovakia, Czech Republic, Poland, Germany and Ukraine.
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International Trade in Endangered Wildlife (including derivatives)
Bartůňková, Lenka ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
In the course of the 20th century the un-sustainability of international wildlife trade became apparent. European countries play a major role in wildlife trade. One third of total wildlife imports is destined to the EU which makes EU responsible for the protection of world wildlife and should motivate the EU to be a model in biodiversity protection. Regulation of wildlife trade in the EU is discussed in chapter 1. Trade in wildlife and its derivatives is among the most profitable branches of the international trade. Animals are traded in different forms. Birds are usually traded live (for the pet trade), mammals are traded for their fur, butterflies for their bodies, reptiles for their skins, the highest value is attained by trade in fish. In some categories (live birds, caviar) EU imports more than the rest of the world combined. The EU plays a major role as an importer in other categories as well. The magnitude, value and trends of international wildlife trade are discussed in chapter 2. Profitability of the wildlife trade, strong demand for some products and imperfect implementation of CITES result in the development of illegal trade. Illegal wildlife trade is dominated by organized criminal groups that also deal in drugs and human trafficking. Illegal wildlife trade is linked to severe risks and dangers to both the source country and the recipient. More on illegal wildlife trade in chapter 3. EU imports one third of all legally exported wildlife products. It is also the importer of a majority of illegal wildlife products. Having one of the highest standards of living and seeing that the care of environment cannot be limited by political borders, the author of this thesis concludes that it is logical and imperative that the EU engages in improvement of wildlife protection in less developed countries of the world. The last chapter deals with conservation of Cameroonian Dja Biosphere Reserve and with the attempt of large EU's environmental programs to improve conservation in Cameroon.
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The economic position of China within the group "BRICS"
Mišendová, Zuzana ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
The aim of the thesis is to discuss the position of China within the "BRICS" economies (Brazil, Russia, India, China and South Africa). China is the strongest member of the group, which is shortly introduced from the economic point of view in comparison to each other. China managed to keep high paces og economic growth even in times of global economic downturn caused by the global financial crisis. Based on it's economic strength, China gains more and more influence in the global economy and international affairs. China is also a dominant member of the grouping. The thesis analyses the position of China within BRICS and in the broader context of the global economy at the same time. It contains a complex analysis of the economic reforms and structural changes, which led to the shift of China's position towards becoming a world economic power. It also contains an analysis of the impacts of the world crises on the group and compares, how the members dealt with it. It also tries to answer the question if the crisis could cause a change in the existing global economic order in favour of China.
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