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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The importance of implementation of a regional brand for a Local Action Group
 KULDOVÁ, Kateřina
The first part of the thesis focuses on the description and functioning of regional policy not only in the Czech Republic, but also in the Europian Union. Regional policy focuses on regions and cities in the Europian Union, encourages their economic growth and improves the quality of their inhabitants´ lives using strategic investments. It also informs us about the formation and processes of Local Action Groups and the description of Ficher designing. This part of the thesis gives a reader important information on regional brands in Europe and the ones connected with the selected region. The second, practical part of the thesis, focuses on Hluboká nad Vltavou and Lišov regions. A survey based on the results of numerous questionnaires regarding the level of economic entities´ awareness on regional branding of a selected region has been conducted. Regional branding is important for promotion of the particular region and its products. The results have been evaluated and possible solutions and inovations in the area of regional brand promotion have been suggested.
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Changes in the Employment and Personal Lives of the Kolín Area's Citizens due to the Construction and Operation of Toyota Peugeot Citroën Automobile Company
 Kuldová, Kateřina ; Kaczor, Pavel (advisor) ; Pucandlová, Miroslava (referee)
This bachelor's dissertation is considering investigation of influence of construction and operation of TPCA (Toyota Peugeot Citroën Automotive) on regional labour market and personal lives of the Kolín area's citizens. Primary parametrs of research are presented by employment, spare job station, unemployment and structure of applicants to job station registered on Bureau of Labour in Kolín. On the basis of research of regional labour market in 2004 and 2006 influences were discovered on these parameters.
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2 Kuldová, Kateřina
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