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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Effective dashboard design in the analytical tasks of IS
 Janeczková, Agata ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The thesis deals with analysing and designing an effective dashboard. By way of introduction the topics of Business Intelligence, data storages and data quality are described. Then, an overview of analytical outputs is given and the process of their formation is outlined. The basic principles of an effective design of management reports are described, with emphasis laid on the end user. The thesis focuses on important factors of efficiency, such as applicability of transferred information and the form of their transfer. The practical part concentrates on the improvement of the efficiency of a particular dashboard. Besides the rules of a correct design, knowledge of cognitive psychology is also used for this purpose. Upon an analysis of deficiencies of an existing dashboard, proposed changes are incorporated. Changes resulting in more effective transfer of information via a dashboard are based on a theoretical basis of the previous section.
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Search engine optimization and user experience optimization for website
 Janeczková, Agata ; Smutný, Zdeněk (advisor) ; Čermák, Radim (referee)
This bachelor thesis focuses on website optimization from both the search engine and the end user points of view. The thesis is divided in two logical parts, theoretical and practical. The theoretical part explains basic principles associated with Search Engine Optimization (SEO) followed by a description of User Interface Optimization. The practical part analyzes the overall quality of booking agency website with more detailed specification of problematics issues with regards to the optimization. Possibilities for improvements have been identified by a thorough analysis of the website as well as based on results of an End User Satisfaction survey. The main benefit of the practical part are already applied suggested improvements, which have improved website results not only in terms of SEO. Further improvements recommended for the future.
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