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Marketing Comunication of the Nolimits Fitness Center
Jahelková, Kristýna ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
in English: Title: Marketing communication of the Nolimits fitness center Goals: The aim of this work is to analyze and evaluate the current marketing communications of the Nolimits fitness center and to develop a proposal for its improvement. Methods: I used high quality research in the form of a semi-structured interview, structured interview questionnaire arch, social network monitoring and internal document analysis. Results: In conclusion for this work, the marketing communication methods of the Nolimits fitness center fulfills its main purpose, although there is a potential scope for making it more effective. The output is to enhance existing and design new communication tools to fulfil the development. In addition, another factor for improvement would to focus on using social networks and websites more efficiently. The proposal also includes advacements in employee training and related personal sales, design of a new booklet, video clip reworking and the use of the guerilla marketing event. Key Words: Fitness, Sport, Promotion, Milon circle, Personal sale
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Marketing Comunication of the Nolimits Fitness Center
Jahelková, Kristýna ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
in English: Title: Marketing communication of the nolimits fitness center Goals: The aim of this bachelor thesis is analysis of the marketing communication of the fitness center nolimits and suggestions of potential improvements. Methods: In this thesis I used qualitative method in the form of semi-structured interview and in the form of structured interview. Furthermore, I used analytical method, while analyzing the internal data. Results: The conclusion of this thesis is that the marketing communication of the fitness center nolimits is adequate, but there is a space for improvement. In particular, it is possible to improve the use of social networks and internet pages. Furthermore, I see possible improvements in the employee training. Moreover, I suggest more intermediate improvements Key Words: Marketing Communication, Fitness, Sport, Propagation.
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