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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the competitive enviroment of the company Intelsol s. r. o.
 Hrnčíř, Filip ; Říha, David (advisor) ; Svoboda, Petr (referee)
This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.
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Protection Union of Musical Works and its impact on consumers
 Hrnčíř, Filip ; Horová, Olga (advisor) ; Šustek, Petr (referee)
The purpose of the bachelor's thesis is to objectively assess the functioning of the "Protection Union of Musical Works, (o.s.)" A partial purpose of the work is testing the aforementioned hypothesis that author's reward is consequently paid by the consumer. The theoretical part of the work focuses on the copyright issue itself, the existence of a common authority headed by the PUMW (OSA), the rewards for authors and their difference in regard to concession fees. In the practical secetion comes an analysis of the fees that is paid by a fictitious physical and legal person. A special attention is given to the alternative rewards from unrecorded carriers, being the most controversial author reward. The concluding chapter of the work focuses on the disputes between the analyzed collective administrator and spa resorts.
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1 Hrnčíř, František
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