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Marketing Communication Mix of the Company
Kollár, Robin ; Hudeček, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the communication mix of the recreation facility Slovácký dvůr Ostrožská Nová Ves, which was founded in 2014. This recreation centre is belong to one of the largest camp and guesthouse in the Zlín region. The bachelor thesis describes communication elements that will help to increase the efficiency of communication of this business and increase sales of offer services.
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Marketing Communication Mix of the Company
Kollár, Robin ; Hudeček, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the communication mix of the recreation facility Slovácký dvůr Ostrožská Nová Ves, which was founded in 2014. This recreation centre is belong to one of the largest camp and guesthouse in the Zlín region. The bachelor thesis describes communication elements that will help to increase the efficiency of communication of this business and increase sales of offer services.
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Digital technology and an audience member
Pelechová, Andrea ; HUDEČEK, Martin (advisor) ; SULŽENKO, Jiří (referee)
This bachelor thesis presents ways of using digital technology for field of theatre management. It explores the possibilities of using the analytical and communication tools of the rapidly evolving field of digital technology for the benefit of the theater and its audience member.
The work focuses on the possibilities of using digital technology to improve the communication between the theater artist-organisation and the audience member and to remove the barriers in their relationship. It describes opportunities for enhancing audience engagement, deepening their emotional engagement and experience, and explaining how to provide spectators better or completely new types of services. It examines the possibilities of using digital technology to effectively initiate and maintain the contact of the theater artist-organisation and the audience member in particular communication periods of time using the See-Think-Do-Care framework. It is also possible to obtain data about audience members through digital technology - this is also the chapter dedicated to the work.
In the practical part, I am trying to map the current state of the use of digital technology. The form of research is non-standardized interviews with representatives of several selected theatre companies and organisations who outline the problematic points of the current state.
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Crowdfunding for theatre
Michel, Andrea ; HUDEČEK, Martin (advisor) ; LEDVINOVÁ, Jana (referee)
This work is focused on the issue of crowdfunding for theater or non-profit sector as a tool. It covers all phases of a campaign; setting campaign goals, identifying and quantifying all costs associated with it. I am aiming at using the full potential of the tool and the volume of work involved. I also briefly deal with the motivation of the donor. The last chapter describes three case studies of successful campaigns.
The practical output of the work is a campaign budgeting tool, an instrument that enables authors to identify and quantify all costs associated with the campaign and determine more precisely what the target amount should be. The tool proved that if you collect CZK 50.000, the cost of campaigning is about 30% of the amount; the higher amount you collect, the lower campaign costs you reach.
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Strategy for developing collaboration with strong individual donors
Hudeček, Martin ; PROKOP, Petr (advisor) ; KEJKRTOVÁ MĚŘIČKOVÁ, Eva (referee)
The thesis “Strategy for developing collaboration with strong individual donors” examines possibilities of successful collaboration of art projects and strong individual donors. An individual donor is a person with own needs and motives which drive his or her decisions and actions. Motivation is therefore the principal framework of this paper. In the first part, the author focuses on obtaining insight into the theory of motivation, which forms an essential basis for the activation of actions and decisions. The result is a typology which can be applied in the analysis of needs and motives of donors.
A strategic management toolbox and strategic planning process enable active management of motivation. Another part of the thesis examines how strategic management and planning tools allow for studying the needs and addressing them in an effective manner. The author directs his attention mainly at the mission and vision of the organisation, strategic goals and the way of their achievement.
The study of sources of theory and practice culminates with the postulation of hypotheses which the author proceeds to test in practice. The author analyses the motivation of donors for collaborating with art projects; readiness of these projects to negotiate with donors; and their capacity to deploy strategic management tools to successfully negotiate and develop the relationship. The work presents a set of case studies whose purpose is to describe the status quo and test how an agent, who combines knowledge of art projects and donors, influences the process of preparation and negotiation with donors.
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Entering the banking industry in the Czech Republic and single banking licence
Hudeček, Martin ; Dobrovolný, Marek (advisor)
The theme of the thesis is entering the banking industry in the Czech Republic, fulfilling the basic requirements for obtaining a bank licence and the issues of its cancelling as well as the options of entering the industry via the single banking licence. Since the Czech Republic joined the European Union as of 1st May 2004, the foreign credit institutions are allowed to operate via the single banking licence in the Czech Republic. The Czech National Bank deals with a number of foreign institutions aspiring to enter the Czech financial market every year. The Czech financial subjects, that intend to run their business in other countries of the European Union, can also make use of single banking licence.
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